
Project Overview
A career engagement platform for women reimagined with a personal touch that makes job discovery and networking both inspiring and fun.
The Challenge
When approaching the HerKey project, we faced several challenges common to digital products. The design needed to balance user needswith business requirements while maintaining a cohesive visual language across all touchpoints.
The Approach
I began with thorough research and competitive analysisto understand the core problems we needed to solve. The solution leveraged to build an engaging user experience.
Project Details
Client
HerKey (formerly JobsForHer)
Timeline
July 2021 - Present
Role
Senior UI/UX Designer
Tools
Figma, Adobe XD, Google Analytics, ClevertAP
Key Contributions
- Platform UI redesign that boosted user engagement by 35%
- Conducted UX research and usability testing
- Built and maintained a scalable design system
- Revamped Business Zone for employers and partners
- Designed optimized conversion funnels